Privacy Policy

1. Introduction

Welcome to Apparella. This Privacy Policy explains how Baesrix Tech (OPC) Private Limited ("we", "us", or "our") collects, uses, discloses, and safeguards your information when you use our website and services.

By using Apparella, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

• Email address
• Name (first and last)
• Profile picture (if provided via social login)
• Authentication data through our third-party provider (Clerk)

2.2 User Content

We collect and store content you create or upload, including:

• Prompts and project configurations you create
• Images you upload for virtual try-on or outfit generation
• Generated images and outputs
• Project names and descriptions

2.3 Usage Data

We automatically collect certain information when you use our service:

• IP address and browser type
• Device information
• Pages visited and features used
• Time and date of access
• Referring website addresses

3. How We Use Your Information

We use the collected information for:

• Providing and maintaining our service
• Processing your prompts and generating AI outputs
• Saving and syncing your projects across devices
• Enabling sharing features you choose to use
• Processing payments and managing subscriptions
• Sending service-related communications
• Improving our services and developing new features
• Detecting and preventing fraud or abuse
• Complying with legal obligations

4. Image Storage and Processing

When you upload images to our service:

• Images are stored securely on our servers or third-party cloud providers
• Images may be processed by AI models to generate outfit visualizations
• We do not use your personal images to train AI models without explicit consent
• You retain ownership of images you upload
• Images associated with deleted accounts are permanently removed within 30 days

5. Data Sharing and Disclosure

We may share your information with:

5.1 Service Providers

Third-party companies that help us operate our service, including:

• Cloud hosting providers
• Authentication services (Clerk)
• Payment processors
• AI model providers (OpenAI, Google)
• Analytics services

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

6. Data Security

We implement appropriate technical and organizational security measures to protect your data, including encryption in transit and at rest, secure authentication, and regular security audits. However, no method of transmission over the Internet is 100% secure.

7. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Export your data in a portable format
• Withdraw consent for data processing
• Object to certain processing activities

To exercise these rights, contact us at contact@apparella.ai.

8. Data Retention

We retain your data for as long as your account is active or as needed to provide services. If you delete your account, we will delete or anonymize your data within 30 days, except where retention is required for legal purposes.

9. Cookies and Tracking

We use cookies and similar technologies for authentication, preferences, and analytics. You can control cookie settings through your browser, though some features may not work properly if cookies are disabled.

10. Children's Privacy

Our service is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy, please contact us: